The only question asked was: 'Would you please give your honest opinion about solutions to the food shortage in the rest of the world?'

The survey was a huge failure because...

• In Eastern Europe they didn't know what 'honest' meant.
• In Western Europe they didn't know what 'shortage' meant.
• In Africa they didn't know what 'food' meant.
• In China they didn't know what 'opinion' meant.
• In the Middle East they didn't know what 'solution' meant.
• In South America they didn't know what 'please' meant.
• In the US they didn't know what 'the rest of the world' meant.